Discover the power of the mushroom

Is the wellness and skin care segment experiencing a "mushroom boom"?

Traditionally used for centuries by Ayurveda and traditional Chinese medicine for their healing properties, mushrooms are now attracting attention in the field of well-being and cosmetics.

With their antioxidant, moisturising and soothing properties, mushrooms are gradually emerging as the next CBD. Between 2020 and 2021 alone, the Cult Beauty online shop recorded 480% growth in searches for the term 'mushroom' (Source: Stylus Media Group 2022).

Contact us to find out about two of our must-have assets riding this trend!