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Jacqueline Fischer
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Feeling Beauty: Emotional textures and also formats

In the context of cosmetics, the emotional aspects of wellbeing have become a higher priority and the focus now is more on how we feel than how we look. Modern consumers are therefore increasingly receptive to emotional skincare, which helps to reduce stress and to achieve mental and emotional balance. 

Therefore, the sensory properties of skincare products are of great importance and present a challenge when it comes to developing new concepts.

Natural, clean and emotional: Trend researchers anticipate that natural and clean formulations that offer an emotional experience, as well as polyvalent products which cross categories and combine multiple functions, will receive more attention from consumers. 

Innovation can also enhance the joy of experiencing a product through a sensual feel or through surprising application formats.

Don't miss the opportunity to feel our inspiring formulations specially developed by our application laboratory!

Get in touch! infoimpag.ch

Feeling Beauty